Tory Burch's latest activewear line is giving Hamptonites that fuzzy feeling.
Felt bomber jacket, ($378), flocked Little Grumps T-shirt ($78), and pleated-hem skirt ($125), Tory Sport.
Launched in 2015, Tory Burch’s athletic line, Tory Sport, hits a sweet spot, with pieces that are functional on the court and perfectly wearable off it. Designed with many fitness endeavors in mind—swimming, tennis, golf, studio classes, and coming and going—the gear naturally found a home in the Hamptons.
In addition to the brand’s stand-alone store in East Hampton, Tory Sport clothing can be found in the pro shops at the Maidstone Club and the Meadow Club. It’s a fitting local presence, since Burch herself has long called Southampton her second home. But there’s no mistaking Tory Sport for other players in the crowded athleisure market: Unlike the body-conscious cuts and sleek palettes of the typical barre-class uniform, Tory Sport favors bold, playful colors and wholesome retro silhouettes that recall childhood summers. She cites the aesthetic of the movie The Royal Tenenbaums as a guide.
A longtime tennis player (she captained her high school team and still keeps a weekly court date), Burch has copious inspiration to draw from and a very clear vision for her line. This season, she let her favorite racquet sport take center stage with a literal interpretation: Tennis ball felt, a familiar texture to anyone who’s ever lobbed a Wilson, can be found throughout the collection. Burch is fascinated with using the unexpected.
“I’m really interested in experimenting with new materials,” she says. “We work with some of the most innovative technical mills in the world. I believe we are the first to use tennis ball felt in this way.”
The yellow fuzz appears everywhere from a classic boxy bomber jacket to a pair of buckled sandals designed for off-court wear. And a favorite pair of loafers features a familiar face: Little Grumps, Burch’s frowning tennis ball character, which also pops up on tees, key chains, and headbands. Despite its crankiness, Burch considers her unofficial mascot a treasured friend. “As we all know, there are good days and bad days, but Grumps always adds a touch of humor and irony,” she says. “It’s all about the love of the game.” Tory Sport, 47 Newtown Lane, East Hampton, 631-907- 9150; torysport.com