A trove of glocal fashion treasures awaits at designer Stephanie Von Watzdorf's BoHo boutique, Figue.
A gypsy-meets-jet-set look from Figue.
Stephanie von Watzdorf’s Figue is infused with all the enthusiasm and color of its jet-setter founder. Created in 2012, the collection is a nod to her favorite looks: classic army jackets, straw totes, bohemian sandals, and peasant blouses acquired across her extensive travels.
A former designer for Ralph Lauren and Tory Burch, von Watzdorf brings to her line a perfectly defined spirit and personality. And as her Hamptons boutique proves, the East End provides a special inspiration for her.
One of the best things about Figue, von Watzdorf says, is that it affords her the opportunity to work with artisans from around the globe, stocking their wares at her shop and introducing them to Figue’s customers. Her East Hampton store is a favored destination for her most treasured picks. “Sometimes I find one-of-akind pieces; sometimes I find 10 of something. That little jewel box in East Hampton is in my heart, so everything that I find in my travels that really resonates with the beach and sunshine, I bring there,” she explains.
Von Watzdorf notes that shoppers in her Hamptons locations (there’s also a Figue pop-up at L’Object à la Plage in Southampton) love an item with a special backstory. “It’s a great way to celebrate beautiful things and share them because people [there] are open to it and they have time. They actually listen to the story,” she says. “They’re not [looking] it [up] on their phones. It’s an experience.”
Figue’s newest collection is called Utopian Rhapsody. Taking its cues from the surf culture in Brazil and Mexico, it features bold and brilliant turquoise and raspberry tones and flowing silhouettes. While the pieces have a clear relationship to the beach, von Watzdorf doesn’t think of them as merely summer attire. “I really talk about the collection always being seasonless because I don’t like rules,” she says. “I like the idea of being able to put something on and wearing it into the next season and the next season and just layering it as need be if you’re chilly.”
Other items of excitement for von Watzdorf are Figue’s new line of shoes, handmade in Italy, and Bastide, the French beauty line recently launched by Frédéric Fekkai and Shirin von Wulffen. “I think it’s much more interesting to have an eclectic mix of like-minded or like-spirited brands and artisan-made things,” she says. “To bring in product that has a unique perspective or is slightly different than what you might find in other areas is even more compelling.” 55 Main St., East Hampton, 631-527-5111; L’Object à la Plage, 9 Main St., Southampton, 631-353-1444; figue.com