This summer, M.Gemi hit the east coast for an eight-week journey in a traveling gelato truck titled the M.Gemi Andiamo Tour. The adventure began in Newport and has since made its way to the East End with upcoming stop at the Montauk Beach House, the Hamptons Classic, and the Italia Vera Festival.
The gelato truck features their cult favorite sneaker, the Cerchio, which is handmade in Tuscany and available in a variety of colors to fit everyone’s style needs. Onboard, there will also be frozen treats from New England’s Morano Gelato, so patrons can indulge in something sweet while they pick out their new footwear.
Also traveling with the tour will be the luxury Fiat 124 Spider convertible, which customers can check out during their visit, and enter the “Fall in Love with Fiat & M.Gemi” giveaway—the prize being three months with a Fiat 124 Spider convertible and a full fall wardrobe from M.Gemi. Visit mgemi.com to find out when the tour will be in your neighborhood.