As Hamptonites enjoy the beauty of the ocean, luxury-watch brands take note, partnering with environmental organizations committed to protecting this precious resource.
Oceanic studies continue to yield now-familiar concerns facing our oceans: overfishing, pollution, and the destruction of coastlines and wetlands that support sea life. Of course, time and patience are integral to conservation efforts, but now a select group of watch brands is taking direct action to help right these wrongs.
For several years, Omega has partnered with the GoodPlanet Foundation for environmental conservation. The brand built the Seamaster Planet Ocean watch in 2005, and it has issued updated iterations ever since, with a portion of the proceeds funding preservation of sea grasses and coral reefs in Southeast Asia. Similarly, Jaeger-LeCoultre has had an ongoing relationship with Unesco, supporting the protection of nearly 50 crown-jewel marine sites with conservation status on the Unesco World Heritage List. Recent involvements include a project at Glacier Bay National Park & Preserve in Alaska that showcased the brand’s efforts to protect endangered species by offering a safe home for humpback whales and sea lions.
Girard-Perregaux also supports the oceans in cooperation with Susan and David Rockefeller and their Protect What is Precious initiative, which includes increasing awareness of the plight of the oceans. Rolex has a long involvement in conservation efforts, as well, with myriad projects that range from its Awards for Enterprise, which celebrate entrepreneurial individuals confronting major challenges to improving life or protecting the planet, to the recent DeepSea Challenge, which saw Rolex funding filmmaker-turned-explorer James Cameron in his quest to study the ocean depths. The effort culminated in Cameron’s 2014 documentary DeepSea Challenge 3-D.
Photography By Jeff Crawford