Jessica Seinfeld, founder of GOOD+, and NET-A-PORTER's Alison Loehnis tell us about their collaboration and the most coveted ticket of the weekend.
Jessica Seinfeld (left), founder and president of the GOOD+ Foundation, and Alison Loehnis, president of NET-A-PORTER and Mr Porter, at the recent Fatherhood Lunch with Jerry Seinfeld at Le Coucou in NYC, hosted by GOOD+ and Mr Porter.
Talk about two powerhouse women coming together! Alison Loehnis, president of the high-end shopping site NET-A-PORTER, and East Hamptonite Jessica Seinfeld— author of best-selling cookbooks, including her latest, Food Swings— are having a big summer. Seinfeld’s nonprofit organization, the GOOD+ Foundation, is hosting a fabulous dinner this Saturday, sponsored by NET-A-PORTER. And to celebrate its fifth season of same-day summer delivery in the Hamptons, NET-A-PORTER has partnered with GOOD+ on a donation drive.
From July 28 to August 13, NETA- PORTER Premier Service customers can donate new or gently used children’s clothing and books in the simplest possible way: When their order arrives at the door, the truck that brought it will also pick up donations and deliver them to the foundation’s New York warehouse, to be sent to a family in need enrolled in a GOOD+ program. Brilliant!
Jessica, what’s the GOOD+ approach? Jessica Seinfeld:We focus on three areas: supporting new mothers, engaging fathers, and investing in early-childhood education and development. The programs provide services such as counseling, job training, and parenting support and use our donations as incentives for parents to achieve goals—like receiving a high school equivalency degree or holding a new job for six months. Together we provide for the immediate health and safety needs of children, while parents get support to help lift the family out of poverty long-term.
Seinfeld at the GOOD+ Foundation’s NY Bash at Victorian Gardens in Central Park in May.
You have nearly 45,000 volunteers and have donated more than $35 million in essential children’s products. How have you done so much? JS: I have a brilliant team, and we’ve worked tirelessly for 16 years. We have the most dedicated volunteers, generous corporate support, and loyal families. Our explosive growth here represents what New York is all about—people taking care of each other.
How did the NET-APORTER collab arise? JS: When I was an insomniac and pregnant with our first child, 16 years ago, I found NET-A-PORTER late one night and have been a loyal fan ever since. I like to think our companies grew up together. Last year, I called Alison—we have mutual friends—and she instantly loved the idea of the partnership.
Loehnis speaking at the Fatherhood Lunch.
Alison, everyone I know is NET-A-PORTER addicted—myself included! Tell me more about the partnership. Alison Loehnis: I love the idea of NET-APORTER addiction—it’s surely a positive one, no? Our delivery vans are already all over the Hamptons during the summer. We want to guarantee that our customer can count on us for lastminute summer fashion needs in the same way she has come to expect in the city, and we also want to enable her to support the wonderful work of Jessica and her team.
Which designers are you most excited about? AL: Out East, I like to keep my wardrobe relaxed— easy pieces, no heels ever. You cannot go wrong with Lisa Marie Fernandez dresses; they take you from beach to dinner. For sandals, my go-tos are Ancient Greek Sandals or Alaïa. Ulla Johnson and Isabel Marant are also great. I’m never without my stash of Eres swimsuits or my Bottega Veneta clutch.
Alison Loehnis, whose NET-A-PORTER is practically an addiction for Hamptonites.
Which designers sell well in the Hamptons? AL: Chloé, Rosetta Getty footwear, Muuñ handbags, Borgo de Nor, and gorgeous swimwear brands like Fella and Rochelle Sara.
Can you share any other NET-A-PORTER initiatives? AL: We have a very exciting fall season kicking off over the next few weeks, including a few amazing exclusive launches in store for September. Watch this space!