Paddle8 cofounder Osman Khan explains how the online auction house taps into nonprofits out East as it continues its partnership with Guild Hall.
“The Hamptons has this rich heritage and appreciation for art and design from both the collectors’ side and the not-for-profit side,” says Osman Khan, one of the cofounders of the techy art start-up Paddle8. Dubbed the online art auction house of the 21st century, Paddle8 is taking cultural arts beyond the realm of just online bidding. With an inventory that includes works by Keith Haring, Andy Warhol, and the like, this dot-com is expanding accessibility to the world of art, using technology as its backbone. Its newly launched iPhone app allows collectors to snap an image of a work of art to receive an auction estimate, with the option of selling the piece on the website as well.
While overseeing and managing the company’s nonprofit partnerships (and also handling everything from shipping and logistics to geographic expansion), Khan takes time to weigh in on the company’s jam-packed schedule out East. “There are tremendous nonprofits with fantastic missions in the Hamptons where Paddle8 has a great opportunity to insert itself,” Khan says of participating in events this summer with LongHouse Reserve, East Hampton Library, Oysterponds Historical Society, and the upcoming Guild Hall Summer Gala on August 7. Now in its fourth year of collaboration, Paddle8 opens up Guild Hall’s auction to its global community of 500,000 collectors, making the auction available for online bidding at paddle8.com and through the app, for two weeks, until August 7, and ending with the live auction event at Guild Hall.
“This means that collectors from anywhere in the world can bid on the works in the Guild Hall auction—dramatically expanding the audience of supporters, which, in turn, increases fundraising results,” Khan explains. “It also means that the artists in the auction receive exposure to a brand-new base of collectors, and that our collectors gain access to the stellar works of Hamptons-based and renowned artists that Guild Hall is able to source for their sale.
“It’s been a symbiotic and reciprocal relationship,” Khan says of helping East End businesses like Guild Hall raise funds, boost exposure, and tap into a global audience, while also being able to leverage Paddle8’s marketing channels to spread their values and missions. “It has been a total win.” 212-343-1142