English imports Heidi Klein and Orlebar Brown are both now open in the Hamptons.
Montauk Bows padded bandeau bikini, Heidi Klein ($208). INSET: Happy Sandboys Photographic Bulldog swim short, Orlebar Brown ($345).
While the first Heidi Klein boutique was established in London’s Notting Hill neighborhood in 2002, the brand has always leaned toward a Hamptons aesthetic—whitewashed wood, driftwood, and bleached coral—making each store a chic East End-style retreat, including the one in Southampton, which is popping up for the second summer in a row. “Our collections are for the confident, well-traveled customer, and this is what the Hamptons shopper is all about,” says cofounder Heidi Gosman, who serves as the brand’s creative director alongside cofounder Penny Klein. “Hamptons shoppers look for pieces to wear day and weekend, and they want something that suits their immediate lifestyle.” Snag the swimwear named for East End locales: the Bridgehampton, a sleek black and tan series, and the Montauk, a light blue and white print, which is also available in little-girl sizing. 76B Jobs Lane, Southampton, 353-3422
Further down the highway, another British import has opened a permanent boutique in East Hampton. Inspired by the swimming pool culture of the 1960s immortalized in the photographs of Slim Aarons, Orlebar Brown swim shorts are meant to take wearers from the beach to brunch, making them ideal for a weekend in the Hamptons. The store will stock suits in both men’s and boys’ sizes. Currently featured is the High Summer collection. Its designs were influenced by the arid Australian wilderness and were created in conjunction with Aboriginal artists to depict desolate landscapes, with sky blues, bright yellows, and desert neutrals seen in both prints and solids. 55 Newtown Lane, East Hampton, 324-3960