Who says the season's fashion is all sunshine and roses? Rosetta Getty keeps it chic with outré and subdued colors.
Rosetta Getty is her own best model. A three-piece chenille suit from her f all collection might appear unflattering when viewed on a rack. When worn by Getty at May’s CFDA Awards, though, the ensemble proved sleek and forgiving. In keeping with that notion, her line is full of surprises and off-kilter beauty. Those factors have made it a favorite of stars like Alicia Vikander and Elisabeth Moss and attracted the kind of ardent fans that have allowed it to grow into a major fashion world presence within a mere three years of launching.
Southampton boutique Copious Row has witnessed the enthusiasm firsthand, rapidly selling out of the line early in the season. Getty, a Los Angeles resident married to actor Balthazar Getty, knew the store by reputation and, based on the presence of like-minded lines like Roksanda and Baja East on its shelves, felt it would be a great home for her pieces. Among her favorites from the season are a color-blocked blazer and a one-shouldered dress done in gingham, that fabric being a narrative thread through the pre-fall line. “All of the gingham pieces I love. I’ve loved gingham since I used it in kidswear 20 years ago,” she explains.
For the fall collection, Getty had a bit of help by way of a collaboration with the Berlinbased artist Alicja Kwade. The lines, patterns, and textures were informed by the metals and stones used in Kwade’s sculptures. Pursuing the partnership was a major step for Getty, who describes it as an intimate process. “You’re really asking of yourself and asking of another artist who has a very, very clear point of view to bring those things together and, hopefully, in harmony. It’s a big undertaking,” she says. “When we began, I had no idea if she was going to be open to this. She actually knew of the brand, and she was a fan, so that was really great and surprising.”
The result was a fall range that Getty was truly satisfied with. And that satisfaction is not easily won. “I’m really critical with myself, and I’m a perfectionist,” she explains. “I’m never satisfied, which I think is probably why my customer likes my product—because I push, I push, I push.” Copious Row, 28C Jobs Lane, Southampton, 631-488-4555; copiousrow.com; rosettagetty.com