SEE YOU NEXT SUMMER, WE'LL MISS YOU. This is the sign that has been hanging at Cynthia Rowley’s Montauk outpost, adjacent to the Memory Motel, all winter long. I must have driven past it a dozen times, but not until chilly April morphed into sunny May did it finally feel like “next summer” may actually become a reality, and not some bygone fantasy.
Now that the Hamptons season has officially kicked off, Rowley’s cheerful summer frocks are hanging inside, and Rowley herself will soon be hanging out on the waves of Ditch Plains. Both will be greeted with open arms by the summer crowds who roar into this small fishing village at the very end of the island. But this year, they won’t be alone in welcoming the designer.
With a new store opening at Capri in Southampton, Rowley and her exuberance will span the length of the Hamptons, with its chic, tanned spirits hoping to capture a bit of her laid-back vibe in as many of her little luxuries as possible: womenswear, sunglasses, handbags, shoes, beach blankets, poolside board games, handmade beach bags, even international newspapers. There’s also a Cynthia Rowley for Roxy wet-suit collection for all your surfing and diving needs.
“If Manhattan is the new Williamsburg, can Southampton be the new Montauk?” the designer teases. “Montauk is my local haunt, but with Nobu and our new shop at Capri, I’m thinking it will be hard to resist a stop on the other side of the island as well. Maybe I’ll just have to make it a long weekend!”
Meanwhile, Rowley and her staff in Montauk will continue to keep us on our toes, promising more unique happenings at the store’s “Shack in the Back.” Start the summer by bedecking your beach house with Cynthia Rowley home and Exhibition A prints; put a little bit of love into your landscape with terrarium upkeep and gardening lessons from Williamsburg’s Rose Red & Lavender. There will be other inspiring fashion and art events as well as exciting guest appearances, with custom-made People’s Pops available to keep you refreshed.
The long winter had made it virtually impossible to imagine the typical sunny liveliness of the Hamptons blossoming along Route 27. But if anyone can snap us out of it—and quickly—it’s Cynthia Rowley. 281 County Road 39A, Southampton; 696 Montauk Hwy., Montauk, 668-8077; cynthiarowley.com