These aren't your mother's one-shade-suits-all facial tanners.
If the past few years on the runway are any indication, au naturel skin tones are here to stay. “In the ’80s, an intense suntan was the trend,” says Olivier Echaudemaison, Guerlain’s creative director of 16 years. “Today, [the look is] lighter and much softer. It needs to be elegant.”
Newly released formulas pack hydrating extracts and ultra-fine pigments for a velvety but sheer finish. “There are far better texture and color options than the heavy, orangey products of the past,” says Dick Page, who created this year’s fresh look at the Michael Kors Spring/Summer show.
Yves Saint Laurent’s new Les Sahariennes Bronzing Stones ($55), a line of three creamy-matte powders, are micro-milled to create a silky consistency, while light-enhancing agents deliver a glowy finish.
The first brand to introduce bronzer, back in 1984, with its iconic Terracotta Bronzing Powder ($53), Guerlain remains at the forefront of technology with four new shades to complement the paler rose and golden tones of blondes and brunettes. And if you’re seeking something a little softer still, Guerlain’s Joli Teint ($54) contains less intense pigments to create a natural glow. Because when it comes to faking the bronze, less is more. Yves Saint Laurent, White’s Pharmacy, 81 Main St., East Hampton, 324-0082; Guerlain, Macy’s, 190 West Montauk Hwy., Hampton Bays, 728-5500