The haute mom herself, Ariane Goldman hosts a garden affair that’s as effortlessly chic as her clothing line, Hatch.
If you should receive an invitation to have lunch at “Shangri-La” out East, you’ll find yourself poolside at the East Hampton abode of Ariane Goldman, founder and CEO of Hatch, a brand of chic maternity wear that’s finding favor with haute East End moms-to-be. Goldman’s shingled house in the woods—a home she shares with husband Max and her two girls Charlie Grey (ChaCha) and Georgie Lou—is truly reflective of her brand, laid-back yet luxe, and perfectly curated in every way.
On a blissfully warm Saturday afternoon in June, Goldman gathers her mama friends to enjoy a farm-to-table summer lunch, an alfresco affair, prepared by “life stylist” and frequent Hatch collaborator, Caitlin Levin, and sourced by Balsam Farms and Citarella. The fresh and simple no-cook menu consists of on-the-vine cherry tomato Burrata salad; peach salad with Marcona almonds; prosciutto figs and raw honey; shaved asparagus, squash, pine nut, basil, and lemon crostini; homemade riccota and raw beets with fresh oregano crostini; and deviled eggs and quail eggs.
“I love a light, delicious dessert that adds surprise and delight at the end of a meal,” Goldman notes, so she serves trifle with lemon cake, Greek yogurt cream and rhubarb compote. A cocktail of peach puree, lime, basil, Lillet, and soda in vintage sunflower glasses that Goldman bought at a Doyle auction add a refreshing touch to the meal, while she stresses, “rosé, rosé, rosé” is the must-have element of a garden party.
“There’s nothing like friends coming over and enjoying the landscape and sounds of Shangri-la. It’s truly a magical place,” Goldman says of her East Hampton garden. Eldest daughter ChaCha was enlisted to handwrite the place cards. Dear friends (Amanda Wilkes of Bryce Wolkowitz Gallery, MiniMode’s Colleen Crivello, and Tenoverten’s Nadine Ferber, to name a few) dressed in effortless Hatch shapes, creating the perfect tableau to illustrate a collection of flattering silhouettes, pieces that every woman loves to wear—with or without a baby bump.
“There’s nothing like friends coming over and enjoying my East Hampton garden. It’s truly a magical place.”— Ariane Goldman
Goldman founded Hatch after having her first baby and was inspired to design a collection of covetable pieces for women to wear and love before, during, and after pregnancy. Heralded by the fashion and mommy press alike, the brand is popular with the celebrity set, including Rachel Bilson, Jessica Biel, Scarlett Johansson, and Reese Witherspoon. A cult favorite for mamas-to-be who aren’t interested in embracing “maternity,” Hatch speaks to those who yearn for timeless silhouettes that offer comfort while providing a fashion-forward perspective.
The brand thrives as an extension of Goldman’s own style, which melds downtown modern (the company headquarters in Soho, with same-day delivery available to the Hamptons) and a sort of haute bohemian aesthetic. These elements fuse gloriously in Hatch’s summer 2015 Plage campaign, photographed at an Andrew Geller residence in the dunes of Amagansett. Set against planar architecture, sunlight abounding, the collection’s feminine, gauzy shapes appear both ethereal and accessible.
As an artist, personal chef, prop and food stylist, and also interior designer, Levin—who was on hand to execute the menu for Goldman’s summer soirée—will also create and implement the vision behind Hatch’s new retail spaces, as Goldman begins rolling out a plan for brick-and-mortar shops in the next 24 months. The boutiques will be a natural extension of the tranquility of a Hamptons hideaway to an open loft space that’s meant to cradle all of the treasures that Goldman cultivates for the mama who “has everything”—but might like more.
Goldman does simple things well, effortlessly entertaining and juggling a young family’s needs as well as cultivating a rapidly growing business are just a few tasks she manages daily. For this summer fête, sticking with simplicity was key. “Make things easy,” she urges. “It’s so important to enjoy the time and not worry about things too much that might take you away from your guests.” She adds that the key to being a good hostess is just confidence, smiles, and good music. And as the afternoon gathering at Shangri-La comes to a close, Goldman and her guests reflect on an afternoon enjoyed among savory local dishes, dear friends, and chic designs.