Members-Only Club No. 50 Hosts Exclusive Grand Opening with Paul Oakenfold
July 12, 2012 | Talk of the Town
Cabanas at No.50 at The Montauk Beach House
The new Montauk Beach House hotel has been open for a few weeks, but its members-only club, No. 50, drops this weekend with an ultra-exclusive grand opening bash headlined by Paul Oakenfold.
The Saturday event will begin at 2:30 PM with a fashion show by Minnie Rose, who has an adorable pop-up shop just off the pool. Nighttime festivities kick off at 4 PM with mega DJ Paul Oakenfold performing a set for an intimate, invite- and members-only crowd.
Opening night guests can rest on plush cabana beds, sip No. 50’s signature cocktails, order light bites from the grill, mingle with celebrity guests, or retire to the nearby beach for a late-night stroll. While RSVPs can be made, a membership is the easiest way to gain access to the party. Weekly ($250) and monthly ($600) memberships are available in addition to seasonal memberships ($1,100) that run through November. Guests of the hotel can enjoy No. 50's amenities for $50 per day, and local residents can nab a membership at a special $750 seasonal rate. Your non-membership card-carrying friends can tag along as well: No. 50 members are allowed up to five guests per day.
Membership perks include discounted food and cocktails, access to two pools near the ocean, reduced room rates, complimentary yoga, and exclusive invites to fashion, art, and music parties, as well as movie screenings.
The club's atmosphere is crisp and European, with hardwood decks, mostly white and neutral tones, and a French Riviera-meets-Montauk vibe. But, with a welcome statement that politely suggests that those looking for a “serene, tranquil, and boring” environment seek relaxation elsewhere, don’t expect the hotel and club’s scene to be as low-key as its décor. Weekly events include a Champagne-fueled industry night (Mondays), Twister party night (Wednesdays), and more. DJ Paul Sevigny recently spun at the club and celebrities will likely flock to the private retreat-like hotel, so keep your eyes peeled. 55 S. Elmwood Ave., Montauk, 668-2112; thembh.com
PHOTOGRAPH BY CHRIS FOSTER