August 14, 2010 | Style & Beauty
Long prized for its elegant and timeless footwear, Ferragamo is reaching out to a more contemporary market. Slated to hit stores in September, My Ferragamo ($275–$550) is a collection for every day that applies liberal doses of bold color and hardware to the classics we’ve always loved. The cheekily named My Charm (a pump), My Joy (a sweet bow-adorned ballet slipper), My Slipper (a rich velvet flat) and My Sweet (a tall boot) are equally vibrant, yet each style holds different appeal. The logo behind the line, after all, is “Every woman is about to meet the My Ferragamo of her life.” Americana Manhasset, 2060 Northern Blvd.
BY AMANDA WEINER