With the tide of summer on the rise, the siren song of the sea is calling out to the women of the East End. Whether you spend your days sailing on Gardiners Bay, scuba diving off Lake Montauk, or swimming in an infinity pool in Sagaponack, you can do it all while wearing a chic, functional timepiece in this summer’s hottest color—white. These watches have style, durability, and water resistance that allow you to go from beach or boat to cocktails at Pierre’s. As important as their good looks, these timepieces are also serious instruments to assist you in your favorite sport and leisure activities. “Waterproof watches are always in demand with our customers, particularly during the sun and fun times of summer,” says London Jewelers’ Mark and Candy Udell. “With quality and exceptional design teaming up with this season’s hottest watch color, we will see these versatile timepieces selling well and landing on the wrists of the style-setting women of the Hamptons.”
From Tissot, this Sailing Touch women’s quartz watch ($1,250) features Tissot’s touch screen technology. The watch offers regatta countdown functions, luminous hands, a backlight, two alarms, a compass, chronograph and countdown timers, meteorological and tide indicator, and two time zones. It has a scratch-resistant and anti-reflective face, which can be removed from the strap. Rose Jewelers, 57 Main Street, Southampton, 283-5757
This Corum Admiral’s Legend 38 Fiancée women’s watch ($7,900) houses automatic movement with 42 hours of power reserve and is water-resistant to 50 meters. It features hourly nautical pennants on the flange, and the sapphire crystal is anti-reflective. London Jewelers, 2046 Northern Blvd., 516-627-7475
From TechnoMarine, this ladies Cruise Locker watch ($550) is a 45mm chronograph with an aluminum bezel and an interchangeable white silicone strap. It’s great for diving due to the 200 meter waterresistance factor. Walt Whitman Tourneau, 160 Walt Whitman Road, Huntington Station, 427-2649
