David Yurman’s Revolution Watch Line

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Evan Yurman, timepiece design director for David Yurman, spearheaded a partnership with Carroll Shelby Licensing.

The Revolution Automatic is offered as a 43.5mm stainless steel version with a rubber strap ($3,800) or bracelet (above; $4,400) or in an 18k rose-gold case with an alligator strap (next image; price on request). The watches feature a rubber side inset and crown protector as well as screw-down crowns and case backs, and the Swiss automatic ETA 2892 movement offers hours, minutes, seconds, and a date window at 3:00.

The 43.5mm Revolution Chronograph is available with a steel on rubber strap ($5,800), steel on bracelet ($6,400), or rose gold on alligator strap (price on request); it houses a Swiss automatic chronograph Valjoux 7753 movement with 27 jewels and 48 hours of power reserve. The sapphire crystal has an antireflective coating on both sides.

The Revolution limited edition Shelby 1000 watch comes in all-black rubber—reminiscent of a cobra’s skin (right; $8,600)—or steel ($7,200) and features a highly textured dial with the Cobra at 6:00.

In a bold move, David Yurman recently unveiled the Revolution watch collection, which brings a sleek, sportiness to the forefront. This new line complements the brand’s 2009 Classic and last year’s Ancestrale collections, both of which were unveiled with great success. Evan Yurman, in his role as design director of timepieces, was a key figure in the development and design of these collections, and he spearheaded the partnership with Carroll Shelby Licensing to produce a unique timepiece that is central to the current line. Revolution focuses on innovative materials as well as mixes of metals and finishes for a sophisticated rakishness that reflects the adventurous American lifestyle. “As a brand, David Yurman’s entire design philosophy is steeped in the American aesthetic,” says Evan Yurman, “and we are celebrating that with the Revolution collection.”

Several years in the making, Revolution consists of two key watch models—an automatic and a chronograph. Both house Swiss automatic movements in round cases of steel or 18k rose gold that are accented with rubber side insets and rubber crown protectors. The alluring galvanic dials are multilayered and are further finished with hand-applied Arabic numerals and SuperLuminova hands and indexes. Steel models are equipped with either a steel bracelet or a rubber strap, and the gold versions feature either a rubber or alligator strap. The screw-down crown and screw-down case back are water-resistant to 330 feet.

The collaboration with Carroll Shelby Licensing, which holds the trademarks for some of America’s most famed muscle cars (including the namesake Shelby Cobra) yielded the David Yurman Revolution Shelby 1000 limited edition timepiece, released to coincide with 50th anniversary of the legendary muscle-car brand. The watch is a 43.5mm piece crafted in steel and rubber and houses a Valjoux 7753 movement. It is equipped with a tachymeter bezel to log lap times and features the iconic Shelby Cobra insignia on the dial. The rubber strap is highly textured and every watch is etched on the case back with Carroll Shelby’s signature. Just 150 numbered, limited edition pieces will be created in a black case and a numbered production in steel. London Jewelers, 2 Main St., East Hampton, 329-3939