Get hip back-to-school attire from Geekie.

Aunt Suzie’s
The classic Hamptons purveyor of kids clothing celebrates nearly 30 years in business. Stop in for your children’s favorite brands such as girls’ frocks by Lilly Pulitzer and Kissy Kissy as well as Ralph Lauren and Kai Run shoes. 59 Main St., Southampton, 287-4645

Books & Books
Owners Denise Berthiaume and Jack McKeown know which books kids can’t wait to read this fall. The shelves are currently stocked with the Lemony Snicket and Diary of a Wimpy Kid series, as well as the books on local schools’ reading lists. 130 Main St., Westhampton Beach, 998-3260

C&W Mercantile
“We have lots of unusual pieces you might not find in department stores,” says owner Barbara Dutton. For rainy days, shark and polka-dot-print raincoats with matching rain boots are a hit. The store also carries a full line of dance clothes, and can order anything young ballerinas may need. 2385 Montauk Hwy., Bridgehampton, 537-7914

Fill-R-Up
“We’re always looking for a way to personalize,” says owner Amanda Poses. The bespoke gift company can take any back-to-school essential, monogram it, and match it to school colors. 2486 Main St., Bridgehampton, 613-6650

Geekie
“We want to encourage kids to embrace their passion and individuality,” says cofounder Karen Gil. The kids’ clothing line features T-shirts with bright designs and graphics of ties, molecules, and Geekie’s signature characters, Gerry and Fiona. 

Hildreth’s
The collection of toys at Hildreth’s is “more selective, and not overwhelming,” says children’s department manager Debbie Harrington. “Parents like it better.” Celebrity favorite Beatrix New York is the top choice for colorful, animal-themed backpacks and lunch boxes. 51-55 Main St., Southampton, 283-2300

Jam Paper & Envelope
For kids who like to stand out, this is the place for school supplies. “We specialize in funky colors,” says owner Michael Jacobs. Style meets function in the best-selling heavy-duty binders. “Moms like them because they’re indestructible,” says Jacobs. 68 Jobs Lane, Southampton, 204-0666

Sandcastle Kids
It has only been open for four months, but Sandcastle Kids is fast becoming a kids clothing staple in Southampton. Dress your little ones in European fashions, like dresses and pullovers from the Spanish line Mayoral or Primigi shoes from Italy. 20 Hampton Road, Southampton, 353-3113

Shock Kids
Shopping doesn’t get much easier than this. “We coordinate outfits down to the accessories,” says owner Elyse Richman. Parents leave all of the work to the experts, who pull from the newest So Nikki, Flowers by Zoe, and Kiddo designs. 99 Main St., Westhampton Beach, 288-2522

Sneakerology
This East Hampton shoe emporium has all of the classics, but their claim to fame remains their status as a “qualified” Nike Jordan boutique. They carry the line’s most exclusive products. “The kids line up for them,” says owner Gary Dworetz. 2 Main St., Lower Level, East Hampton, 324-0809