Poupette St. Barth, the West Indian resortwear Institution, lands its first stateside store, in East Hampton.
Poupette St. Barth’s Short Jumpsuit Juliette ($365).
Since 1995, Poupette St. Barth has been providing visitors to St. Barths with colorful printed caftans, rompers, cover-ups, and other resortwear that embodies the playful yet refined spirit of the island. Now owner Poupette Giraud has chosen East Hampton as the location for her first year-round American store, a bright, cheery boutique that opened this summer.
“We have a great relationship with our customers, who discovered the brand in St. Barths but wear it to destinations all over the world,” Giraud says. “Many of them spend their summer in the Hamptons. The response to the East Hampton store has been incredible—like a homecoming! Both are beautiful vacation spots with incredible natural beauty for people who love the beach, the ocean. They’re both symbols of a certain lifestyle—of summer, freedom, and luxury.”
The same words could be used to describe Giraud’s pieces themselves, which combine French sophistication with a laid-back beach vibe in, for example, embroidered ruffled cotton skirts, crinkled tanks, and pom-pom-trimmed shorts—a Giraud signature trim for many years before this summer’s pom-pom invasion. The shop also stocks her proprietary tropical cotton collection as well as a new lace series and colorful, eclectic beach-ready accessories, like tasseled necklaces.
Giraud has come a long way from her first shop at the stylish St. Barths restaurant Le Tamarin; her designs are now sold in many of the globe’s most exclusive stores. Her flagship in Gustavia sits in a row of luxury designer shops, and the same is true of her new location on Main Street. No matter where her customers shop, Poupette St. Barth’s joie de vivre is instantly recognizable and a perfect addition to East Hampton. 52 Main St., East Hampton, 527-5471