Jillian Demling and Karen Mulligan’s sexy, sporty swimwear is to dive for.
BY JILL SIERACKI
JILLIAN DEMLING is the entertainment editor at Vogue. Karen Mulligan is an agent and studio manager for famed photographer Annie Liebovitz. Their serendipitous meeting led to a decades-long friendship and, eventually, the birth of Pret-à-Surf, a picture-perfect line of swimwear and shorts for girls who prefer trips to the beach to be more workout and less, ahem, wedgie.
“We both love to play sports and love fashion, and we wanted to commingle the two,” says Mulligan. “We were very inspired by photographs from the ’50s and ’60s of women surfers, how the bathing suits were a fuller cut and fit the women’s bodies. All of the surfwear that’s out there for women right now is ill fitting and doesn’t take into consideration that women have longer torsos or that they have boobs or hips. So we used a lot of patterns that were vintage, but we created modern designs and patterns.”
Higher-cut bikini briefs pair with Mondrian-esque tanks and halter tops; boy shorts and rompers complete the collection. “I think it’s a matter of showing that women can look sexy and sophisticated without bearing all,” says Demling. “And when you’re surfing, you don’t have to worry about coming out of the water without the bottoms on.” Available at Surf Bazaar at The Surf Lodge, 183 Edgemere St.; pretasurf.com
PHOTOGRAPH BY JOHN JAXHEIMER