It’s Good to Be the Boss
All hands on deck for yachtsman Alex Thomson’s sail into town to toast Hugo Boss’ newest location.
BY LAUREN HOENEMEYER
THE NAUTICALLY THEMED, 1,200-square-foot Hugo Boss popup shop is celebrating its arrival in East Hampton with world-renowned British yachtsman Alex Thomson during Fourth of July weekend. Thomson, the youngest skipper ever to win an around-the-world sailing race, will be providing daily private sails for customers around the Hamptons on his newly christened Imoca 60. (Large black-and-white photos of the racing yacht adorn the walls of the shop.) For fashionsavvy seafarers and landlubbers alike, the shop features Boss’ Black, Orange and Green lines of men’s sportswear. Catch the Hugo Boss wave while you can: In keeping with Hamptons tradition, the pop-up shop will close its doors come mid-fall. 46 Main St., East Hampton, 324-1380; hugoboss.com
PHOTOGRAPH BY MARK LLOYD (SAILBOAT); JONATHAN GLYNN SMITH (THOMPSON)