Style Mavens Behind Elegant Été Swim Brand
by emma sloley
When Moda Operandi’s Lauren Santo Domingo is the catalyst for introducing two people, you just know the result will be made in style heaven. Such was the case with Laura Poretzky-Garcia and Lily Dickerson Maddock of the newly launched label Été Swim who met in late 2011 after Santo Domingo suggested they’d have a lot in common. The two share backgrounds in fashion: Poretzky-Garcia was the founder of acclaimed New York ready-to-wear line Abaeté, while Dickerson Maddock helmed LiDi, a high-end knitwear label. “I think we spoke about our kids forever before we got into the possibility of creating Été,” Dickerson Maddock recalls.
Months later Été—French for summer—was born. “We found that our different styles were actually complementary,” Dickerson Maddock says. Poretzky-Garcia, who is the creative director and designer of Été Swim, was born in France and raised between Paris, Rio de Janeiro, and New York, an exotic upbringing that informs her sexy-yet-flattering designs. “You always want to leave a little to the imagination, and that’s why we have chosen to blend aspects of all cultures,” she says.
Dickerson Maddock, Été’s president, handles the business side of the company, but also has input in the design process. “Anyone who knows me knows stripes are my favorite,” she says. “Put that with Laura’s amazing design and fit, and you have a suit that is wearable for so many different types of people.”
With impressive fashion pedigrees, the pair create suits, including the triangle-top halter and high-waist bottom bikini named the East Hampton, that are “classic and timeless” and inspired by famous bathing beauties such as Brigitte Bardot, Romy Schneider, Grace Kelly, and Bo Derek. Aside from the Hamptons, of course, the women imagine their clientele flaunting their gorgeous bikinis and one-pieces anywhere that beautiful people gather on the sand: “the South of France, Miami Beach, Amalfi Coast, Rio de Janeiro, St Barth’s, Fiji, Hawaii,” says Poretzky-Garcia. “It’s really endless.” eteswim.com
photography by jonathan hokklo (portrait)