Online Ad Specs
| Dimensions | Expandable Dimensions | File Type |
File Size Limit |
Animation | Materials Due | |
|---|---|---|---|---|---|---|
| Standard Ads | ||||||
| Medium Rectangle | 300x250 | Left to 600 | Flash, GIF, JPG | 50k (polite download to 200k) | 15 seconds; 3 loops | 5 business days |
| Leaderboard | 728x90 | N/A | Flash, GIF, JPG | 50k (polite download to 200k) | 15 seconds; 3 loops | 5 business days |
| Partner Link | 468x60 | N/A | Flash, GIF, JPG | 50k (polite download to 200k) | 15 seconds; 3 loops | 5 business days |
| Insight | 120x90 | Down to 600 | Flash, GIF, JPG | 50k (polite download to 200k) | 15 seconds; 3 loops | 5 business days |
| Half Page | 300x600 | Left to 600 | Flash, GIF, JPG | 50k (polite download to 200k) | 15 seconds; 3 loops | 5 business days |
| Roadblock Ads (Min 2 ads per roadblock) | ||||||
| Homepage Roadblock | Standard ads, excluding partner link | Down or left, depending on ad | Flash, GIF, JPG | 50k (polite download to 200k) | 15 seconds; 3 loops | 5 business days |
| Channel Landing Roadblock | Standard ads, excluding partner link | Down or left, depending on ad | Flash, GIF, JPG | 50k (polite download to 200k) | 15 seconds; 3 loops | 5 business days |
| Category Roadblock *Article pages only |
728x90 300x250 300x600 |
N/A | Flash, GIF, JPG | 50k (polite download to 200k) | 15 seconds; 3 loops | 5 business days |
| Video | Video Size | Length | File Type | File Size | Looping | Materials Due |
| Video Pre-Roll | 960 pixels (16x9 ratio) or 640x480 | 15 seconds | Flash | 1.2 MB | Plays once, no auto replay | 7 business days |
General Guidelines
- Vendor Tracking: All 3rd party vendors are subject to approval.
- Audio: User initiated on click and contain mute button.
- Close Button: Must be visible and clearly identifiable.
Flash Ad Guidelines
- Must be submitted as .SWF with backup GIF or JPG.
- Each .SWF ad unit must have a click-through URL.
Creative Guidelines
- Niche Media has final approval for all ads.
- Niche Media reserves the right to remove an ad from its web sites at any time for any reason.
Submission Guidelines
- Submit creative at least 5 business days in advance of start date.
- All creative will be returned to client/agency to fix if it does not meet our ad specs.
For digital ad inquiries, please contact Erik Netcher (erik.netcher@nichemediallc.com).
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