Rare Earth

WHAT DEFINES TRENDS is that they come and go; they’re fl eeting. I distinctly remember when the words “green fashion” crossed a colleague’s lips while I was working at Vogue nearly a decade ago, and faces froze in sheer confusion. It seemed like yet another fad destined to eventually fade away. Yet today, eco-chic is a way of life. The idea that we must nurture and protect our planet seems only natural, but for many years, conservation and caretaking simply didn’t register in the worlds of fashion and beauty. Alas, a shift in mind-set means it no longer simply feels like the right thing to do—it is the right thing to do.

In this issue, we seek to portray the essence of what it means to be green. Cover star Bobby Flay demonstrates his commitment to building an eco-palace in Amagansett, while ultimate green guru Danny Seo offers options for everything from eco-fashion to being an ecoeventeur. And whether you’re doing something groundbreaking, as Wellnest has done with its holistic space in Sag Harbor, or just constructing your home with locally sourced building materials, you will find incredible value in the endeavor. Above all else, our goal should be to protect this community that we love—not only for us, but also for our families to enjoy, for many, many more years.

SAMANTHA YANKS
Editor in Chief

See my Hamptons favorites here.