Watches That Protect the Environment

By Roberta Naas | July 2, 2015 | Watches & Jewelry

As Hamptonites enjoy the beauty of the ocean, luxury-watch brands take note, partnering with environmental organizations committed to protecting this precious resource.

<p><strong>From top:</strong><br>  Made in tribute to its partnership with the GoodPlanet Foundation, <a href="http://omegwatches.com" target="_blank">Omega</a> releases the Seamaster Planet Ocean 600M Co-Axial GMT 44mm GoodPlanet timepiece ($8,100). The watch features an orange aluminum GMT hand for tracking time in two zones, and it has a helium-escape valve to be water-resistant to 600 meters. London Jewelers, Americana Manhasset, 2060 Northern Blvd., Manhasset, 516-627- 7475</p> <p> This <a href="http://jaeger-lecoultre.com" target="_blank">Jaeger-LeCoultre</a> Geophysic 1958 ($9,800) is crafted in stainless steel and houses an automatic self-winding movement. It pays tribute to the first watch created in 1958 for the scientists of the International Geophysical Year. The new models are water-resistant to 10 bar and offer 43 hours of power reserve. London Jewelers, Americana Manhasset, 516-627-7475</p> <p> In honor of the DeepSea Challenger/James Cameron voyage, <a href="http://rolex.com" target="_blank">Rolex</a> built the 44mm DeepSea COSC-certified chronometer ($12,350). The 40mm stainless-steel watch features the brand’s Ringlock system, with rotatable black ceramic bezel, helium-escape valve, titanium back, and Glidelock Oyster bracelet. It is water- resistant to 12,800 feet. London Jewelers, 2 Main St., East Hampton, 329-3939</p> <p> A true dive instrument, this Sea Hawk Mission of Mermaids watch ($11,750) from <a href="http://girard-perregaux.com" target="_blank">Girard-Perregaux</a> is water-resistant to 1,000 meters. Crafted in stainless steel and rubber with a self-winding mechanical movement, it has 46 hours of power reserve. </p>

Oceanic studies continue to yield now-familiar concerns facing our oceans: overfishing, pollution, and the destruction of coastlines and wetlands that support sea life. Of course, time and patience are integral to conservation efforts, but now a select group of watch brands is taking direct action to help right these wrongs.

For several years, Omega has partnered with the GoodPlanet Foundation for environmental conservation. The brand built the Seamaster Planet Ocean watch in 2005, and it has issued updated iterations ever since, with a portion of the proceeds funding preservation of sea grasses and coral reefs in Southeast Asia. Similarly, Jaeger-LeCoultre has had an ongoing relationship with Unesco, supporting the protection of nearly 50 crown-jewel marine sites with conservation status on the Unesco World Heritage List. Recent involvements include a project at Glacier Bay National Park & Preserve in Alaska that showcased the brand’s efforts to protect endangered species by offering a safe home for humpback whales and sea lions.

Girard-Perregaux also supports the oceans in cooperation with Susan and David Rockefeller and their Protect What is Precious initiative, which includes increasing awareness of the plight of the oceans. Rolex has a long involvement in conservation efforts, as well, with myriad projects that range from its Awards for Enterprise, which celebrate entrepreneurial individuals confronting major challenges to improving life or protecting the planet, to the recent DeepSea Challenge, which saw Rolex funding filmmaker-turned-explorer James Cameron in his quest to study the ocean depths. The effort culminated in Cameron’s 2014 documentary DeepSea Challenge 3-D.

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Categories: Watches & Jewelry

Photography By Jeff Crawford

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