Haber’s Manhattan penthouse on West 17th Street
TONI HABER
EXECUTIVE VICE PRESIDENT, PRUDENTIAL DOUGLAS ELLIMAN REAL ESTATE
You advertise a lot on social media, such as YouTube and Facebook. How does that influence your clientele?
Probably 98 percent of my business is past clients or referrals, but I evolve and grow as times change.
How does someone guarantee a sale?
There are different strategies in different markets. For example, in some markets, you want to price the apartment or house higher so there’s more room for negotiations, because that’s what the market demands. But there are other markets where you want to price it more where it’s at to sell, because people aren’t really coming in with a lower offer.
Do you recommend one Hamptons town over another?
I think everybody has different needs, and each town serves a different purpose. Southampton is beautiful, but a lot of people like it because it’s not another half hour or hour farther out like East Hampton or Amagansett. Some people swear by Amagansett because once you get out there, it’s beautiful and a little more laid-back.
Tell me about your homes in Manhattan and out East.
I live in a penthouse with two outdoor spaces in downtown Manhattan. It’s actually on the market right now. I used to have a house in Bridgehampton; now I live in East Hampton, but there’s something special about all the towns. I go out all year round.
