“Color was a big theme for the day,” says clothing designer Ammara Yaqub about her July 28 cocktail party to celebrate the first-ever Resort collection of her brand, Ammara. Guests arrived at the designer’s family’s home in Southampton at 4 o’clock and were greeted with Yaqub’s favorite top-40 tunes, as well as hors d’oeuvres and cocktails in cheerful hues. “We’d asked Robbins Wolfe Eventeurs to focus on local Hamptons ingredients because the produce here is just so terrific,” she explains. The menu included fare like Gardiners Bay poached lobster medallions in lime marinade with mango salsa, as well as corn flour pastry cups with avocado, citrus, and Sagaponack mixed vegetable salsa. As guests mingled poolside, they sipped on bright, pink-colored Champagne cocktails, made with bubbly from North Fork’s Sparkling Pointe Winery and blood-orange purée, and garnished with edible orchid blossoms.

This attention to detail is the hallmark of the Ammara brand, which has quickly found its way into top-tier department stores, including Fred Segal and Saks Fifth Avenue since launching in Fall 2011. For her first Resort collection, Yaqub tried to capture the relaxed spirit of the Hamptons. “When I was designing, I thought, What would I wear here?” she says. “Resort was a chance to change direction and do something flowy and fun. A lot of pieces are softer and really romantic. With Resort, I feel like I developed a new viewpoint.”

It’s easy to imagine many of the pieces from Ammara Resort being worn out East: her tangerine-colored chiffon Amalfi dress would work well for a day of shopping on Main Street in East Hampton, while the Tahiti flowerprint jumper befits a cocktail party, the deep blues and oranges of the fabric mimicking the colors of the ocean and the sunset. As for her own Hamptons routine, Ammara says, “We love going to Sant Ambroeus, and the pumpkin patch in the fall is fantastic.” For her family, weekends in Southampton “feel like a vacation,” she adds. “Even if we’re only gone Friday to Sunday, we come back feeling refreshed.”

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