The store also hosts a permanent Deepak HomeBase space, hosted by Cole’s longtime friend Deepak Chopra. “Wisdom is part of how we feed ourselves from the inside,” says Cole. This month Chopra will host a series of in-store conversations with celebrities such as Mark Ruffalo, Russell Simmons, Fran Drescher and Ian Somerhalder called “Love in Action,” in which the stars discuss their deep passions for various causes. Cole expects many of the brand’s priorities to resonate with Hamptons residents: well-informed clients who value good health and the environment. “I’m so passionate about the ocean and beach,” she says.

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