Dress, Roberto Cavalli Vintage. robertocavalli.com. Shoes, Christian Louboutin. christianlouboutin.com

There are three things Heidi Klum is always asked in interviews: How does she always look so good? What makes her marriage so strong? And how does she keep it all together?

Answers: She eats healthy and chases after four kids to stay fit. She and her husband of six years, Seal, value each other. And she’s just an ordinary mom who knows how to multitask. The constant repetition of these tropes was one of the reasons Klum, 38, decided to collaborate with AOL Huffington Post Media Group on her own online channel for the media megabrand. It’s expected to move Klum up the ladder of lifestyle brand leaders into the territory of Oprah, Martha Stewart or Rachael Ray. “People always ask me about so many things,” says Klum about launching heidiklum.aol.com, which went live at the end of May. “They ask me my favorite shampoo, my beauty routine, how I stay in shape—and now I have a place to put all my answers.”
 

  Dress, Hervé Leger. herveleger.com

The site is indeed a one-stop shop for all things Klum—that is to say, how to be a great mom, a great wife, a fashionista and a businesswoman. “I have learned so many things from the experts around me,” Klum says. “Now my experts can inspire all women.” The Web page will also be a place to get personal news straight from the supermodel-turned-supermom, often misquoted amid the 24/7 celebrity gossip cycle. Most recently, she was falsely identified as the godmother of David and Victoria Beckham’s daughter. “Someone made that up,” Klum said matter-of-factly. “I am definitely not close enough to Victoria and David that they would make me a godmother.” Someone also wrote that Klum stays so fit and thin with a diet of vinegar. “I’ve never been on a diet in my life,” she laughs. (And for the record, she doesn’t like vinegar.) That said, the new venture won’t serve as a full-time gossip cop. “It would be like a whole other business to deal with all that,” Klum says.

Klum Being Klum
Ask anyone who works in the German native’s orbit and the first thing they will tell you is just how nice she is—genuinely nice, they’re very quick to add, in the way that makes people want to be around her. “I can only be who I am,” says Klum. “I don’t yell or scream at people. There’s no point in it. For example, we just redid our house and so many things went wrong, but I wasn’t going to scream and yell about it. I am how I am, and that is usually friendly and happy.”

It’s hard to be unhappy if you’re Klum. These days her brand generates an estimated $16 million a year. She has designed maternity lines for A Pea in the Pod and Motherhood Maternity, and has her own skincare line called In An Instant as well as a shoe line for Amazon. She recently launched a line of sneakers with New Balance, also on Amazon, to complement her activewear collection for the brand, which she describes as clothes for the woman on the go who is neither “too sexy or too schlumpy.” Although Klum still looks like she’s never had to worry about this a day in her life, she adds, “You won’t feel like you have to suck your stomach in all day to wear it.”

Juggling It All
Producer, designer, lifestyle expert—this has been the evolution of Klum’s career, which famously took off during her days as the most prominent of Victoria’s Secret’s Angels. She maintained that level of fame with her reality show Project Runway, now on Lifetime, where she also hosts and executive produces Seriously Funny Kids. She also hosts and executive produces Germany’s Next Top Model. And in September she’s launching her first fragrance, Shine. She’s spent more than a year working on the scent, testing prototypes on date nights with her husband. “I wore the different scents and saw what kind of reaction I got from my husband, and I let myself be steered by his comments,” she says.

To keep pace with these myriad projects, Klum prefers to dress comfortably. But she makes it a priority to look fantastic for her Grammy-winning husband—and, to hear Klum tell it, the best partner on the planet. “I feel sexiest in a super-tight black dress with super-high heels,” she says.

The family—which includes daughter Leni, 7, and sons Henry, 5, Johan, 4, and Lou, 1—moved to Los Angeles six years ago, but they’ll be spending the summer in New York City while mom films the ninth season of Project Runway. Klum has missed spending summers in the Hamptons since trading coasts, but it’s something she’s hoping to remedy this summer. Besides the requisite beach and shopping excursions—she’s particularly fond of Super Saturday—Klum is eagerly anticipating one place in particular. “I’m really excited that my favorite restaurant, Nobu, is making its way out to the Hamptons,” she says. “Now I can get my fix everywhere!”