I’ve known Jeff Goldstein since our teenage years. We attended different schools, but we grew up with a circle of close friends who were constantly hanging out on a particular stoop on 92nd Street in between classes. It’s not something you automatically realize while you’re growing up, but Jeff and I share so many influences that it makes perfect sense that we’ve come to understand each other’s aesthetic. It’s been exciting to watch Blue & Cream evolve, and I think the new Westhampton Beach outpost is the perfect addition to his growing brand.
Jeff first approached me about carrying my collection at Blue & Cream back in 2004, when he opened his East Hampton location. It was his first store, but he already had a pretty clear idea of what he wanted the brand to be. “Blue & Cream was inspired by my talented friends, and I wanted the store to be reflective of our own lifestyle,” he explains. “I didn’t want to focus on any scientific formula except ‘We like it, we buy it.’” Seven years later, Blue & Cream is still rooted in this sense of authenticity.
Jeff is incredibly dedicated to cultivating a unique atmosphere at his stores. “I’ve always said that Blue & Cream is organic to the markets we operate in,” he tells me. “Both the Bowery and the East Hampton locations are designed to fit into the neighborhood and have grown with them through the years.” Likewise, he wanted the new Westhampton Beach location to take on the relaxing vibe of the area. “It’s a place where you want to take your time to look around, find the perfect gift and catch up with your friends while you’re shopping.”
In addition to his knack for identifying key styles from designers, Jeff has spent a lot of time considering the details of the new shop—like what coffee table books and mix CDs would enhance the feel while staying true to the brand. He’s including hard-to-find watches, découpage pieces, cosmetics and candles, all “inspired by the downstairs area at Colette Paris—it’s artistic, and you end up finding unique items you can’t find anywhere else.”
The new store has lots of things to touch and look at, and much like his other Blue & Cream locations, the Westhampton Beach outpost will have something for everyone. The shop embodies Jeff’s philosophy that shopping should be fun, and it has already taken on the relaxed, comfortable vibe that Blue & Cream has come to define. I always look forward to hanging out with Jeff in the Hamptons, and I’m excited to be a part of the newest Blue & Cream shop. 77A Main St., Westhampton Beach, 288-1800; 60 The Circle, East Hampton, 329-1392; blueandcream.com